How a Frozen Idea Revolutionized Healthy Convenience with Evive CEO Dominic Dubé Artwork

What's Cooking with Florane & Aurélie

What’s Cooking with Florane and Aurélie is a podcast series on food and beverage and all things Québec, produced by the Québec Government Offices in New York and Los Angeles, and co-hosted by Commercial Attachées Florane Gambert-Jouan et Aurélie Brown.

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What's Cooking with Florane & Aurélie

How a Frozen Idea Revolutionized Healthy Convenience with Evive CEO Dominic Dubé

May 05, 2025 • Florane Gambert-Jouan and Aurélie Brown • Season 2 • Episode 7

How do you turn a homemade smoothie idea into a thriving wellness brand? In this candid conversation, we sit down with Dominic Dubé, the visionary founder behind Evive Nutrition, the company that reinvented the smoothie with its iconic frozen cubes. From early struggles to scale production to building a brand that stands for transparency, convenience, and joy, Dominic shares the real story behind Evive’s rise.

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People on this episode

Aurélie Brown

Host

Florane Gambert-Jouan

Host